Figures supplied by RAJAR(Radio Joint Audience Research) suggest that DAB will account for 50% of all radio listening by 2015 .It says that 28 million people now listen to radio on a digital platform each week up from 24 million this time last year whilst analogue is at its lowest ever at 58.6% including listening in the car. listening to DAB in the car has also increased from 8.8% a year ago to 10.8% currently
Digital Radio UK chief said; “We have reached a tipping point in the radio industry’s unstoppable momentum towards digital.Its clear that the future for radio in the UK is digital,and we look forward to the certainty that the Governments in-principal decision on a radio switchover will provide at the end of this year.”
What this says is that if you are thinking of changing your current audio equipment in the car or at home think DIGITAL it the only way to go to future proof your listening.
BACK TO BLOG PAGE